Online learning form the comfort of your home or office
However, the marketing season is now 12 months long. Used to be, you could drive to a "Winter Marketing Seminar” in a nearby town, go home and make your plan in a couple of hours, and sell your grain at harvest time.
Today, you have to make a more advanced plan--including risk management on crops you haven't planted yet--and monitor the markets all year.
What is the solution? Drive to a different seminar every month? How is that going to fly during planting and harvest?
Webinars. In 2009, KCA started shifting his time--and thinking--from doing the "once-a-year” marketing seminars, to doing a year-round series that you can join from your farm office.
We chose a mid-level webinar system that is high-tech enough to get the job done, but not so high-tech that a typical farm office can't easily participate. You don't need a camera, or gadgets, or any advanced software. You won't see high-definition video of Al at a chalkboard, but you will see clean crisp slides and photos with absolutely fresh market data, and you will hear Al, live and in real time, describing what he thinks you should do with your marketing, and why.
And you can ask Al questions--through an on-screen question box--and Al will answer them.
We want our customers to be educated about the markets, and up-to-date with their marketing plan. All year round.